Social Media + Small Business Use Graph

21 03 2011


“Jed Williams of BIA/Kelsey uncovered this gem by Postling on his post about SMB & “social presence”*:

…to be socially engaging, local businesses and media companies alike must be both socially present and active. In other words, just stepping out on a platform and claiming a profile page won’t cut it. This idea begs several questions, though. How do you define “active”? Are there data to support this assertion? And how much is too much?…those who post on social networks 8+ times per week draw an average of 10.3 comments per day. By contrast, small businesses falling between one and seven posts per week net fewer than one-half of one comment per day.”

Small Business and Social Media Use




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