>Honing Your Brand to Compete

8 10 2010

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It’s crucial to the success of your business to have a strong brand presence to compete in a market with businesses similar to your own. You may not have reinvented the wheel, but it doesn’t mean your business doesn’t have a unique approach towards something—whether it in regards to products or services or customer care. You can set yourself apart from the crowd and stand out as a unique company by honing your brand to successfully compete within your industry. Listed below are four ways to get you on the right track.
1. Setting goals – Your marketing plan needs to be specific to garner realistic and measurable short term and long term goals. You can benefit both in the short run and the long haul by taking part in online campaigns through social media marketing. Doing this can bring immediate exposure to your brand (short-term) but consistently doing so will keep things fresh for returning customers (long-term).

2. Communication – How you communicate with your audience needs to be the same throughout all social media marketing avenues you choose to dive into. That includes blogs, tweets, web content and other sites (such as forums and Facebook fan pages). This is a major influence to your audience. When you communicate with a specific market, it influences their thoughts of your brand and, ultimately, how they buy into it, literally and figuratively. Their thoughts define your brand.

3. Eye candy – Let’s face it. Most people in the world need some visual stimulation. When designing a logo and branding your business overall, you need to make sure your visuals are consistent with your products/services, content (whether in print or online) and your target market. Nothing screams unprofessional more than badly designed visuals or poorly chosen illustrations and/or photography that don’t correlate with what your business offers. It is wise to invest in your visuals to portray yourself accurately.

4. Consistency – Quality content and regular monitoring and follow up of all online profiles (and any other marketing or correspondence) are required. Once you make a commitment to engage in social media marketing, you need to stick with it. If you post content every day for weeks and months on end and then suddenly disappear from the blogosphere, so will your clients and potential clients. It’s important to find a good balance between consistency and constant, in-your-face marketing. Quality content should make it easier to find that balance, though, since you know you’re giving your audience useful information only when they need it. And if that means only posting content once or twice a week, that’s no problem. Your clients will come to expect that from you and it will solidify that consistency with them.

Engaging in social media marketing through the above ways can get you on your way to building a strong online presence and honing in on your brand. But you have to be willing to dedicate the time and effort into doing so. If you don’t have the time yourself to tackle it but see the importance of presenting yourself online, a representative at WriteMinded, LLC can do it for you. We’re constantly monitoring social media marketing trends and expanding our already vast knowledge of the industry. Take advantage of our expertise and contact a representative today to see how we can tailor the web to your brand.

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