>Online Marketing vs. Print Marketing: The Ongoing Switch from Traditional to Web Marketing

10 08 2010

>New statistics from Nielsen have stated that spending time on social media sites, like Facebook and Twitter, take up 22.7% of time spent on the web. In addition, social networking is taking the place of other forms of communication, such as e-mail and instant messaging. Instant messaging has dropped 15% since last year. Meanwhile, e-mail saw a decline from 11.5% to 8.3%– with the exception of mobile emailing which we’re actually seeing a rise in use.

What does this mean for your small business’s marketing plan? The stats are there and you would be hard pressed to deny that social media is more than just a fad. Its here to stay and can be beneficial to growing your online brand—not to mention at much more reasonable costs.

The average cost for a print marketing plan can run you up to 30-50% of your total sales. To remain in front of your target audience, you’ll need to market more than once a year and in more than one publication. By the time your fiscal year is up, you could easily be spending tens of thousands of dollars. It’s estimated that companies in the U.S. spend up to $400 billion dollars a year on a print advertising.

Why not use social media and other web marketing tools to your advantage? For a fraction of the cost, you can market yourself online, through means of social media networking sites, AND do it more frequently. Which means you’ll be where your clients are, and essentially your sales are, all of the time.

WriteMinded, LLC works with your business’s needs and builds customizable plans to keep you in front of your target market at a fraction of the cost of print marketing. We’re aware of the growing power of web marketing tools and how use them effectively and efficiently to your business’s advantage.

Your growth is monitored through monthly metrics within the various outlets in your SMM network and we focus your web marketing strategy only on what you need and what is beneficial to your business and, ultimately, your sales. Talk to a marketing consultant today to set up a plan that works for your budget and your business marketing goals.

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