>Careful Planning Makes Social Media Marketing a Good Value for your 2010 Budget

29 11 2009

>It’s that time of year again. It’s time to assess where we’ve been successful in our marketing plan, where we haven’t and how to make our investment work best for us in the coming year.

Many companies have adopted some form of social media marketing into their web marketing plans, to gain the highly-targeted power of this new marketing tool. However, like any other marketing for your business, social media has to have a clear strategy to work. Hiring a social media marketing consultant is the best way to leverage the tools available in the social media sphere to create a strong online presence for your company. Using a consultant saves you both precious time and ensures that you will be utilizing the latest opportunities available online.

It’s important to keep in mind that social media marketing, like any other marketing tool, needs time and regular maintenance to add value to your bottom line. Having the most Twitter followers in your niche doesn’t always mean that those followers will become clients. The key to success if connecting with those people that would be interested in your product, simply put, your target market.

Given the proper management, regular reporting using bit.ly links that show click-thrus in real time, as well as SEO reporting to check for improvements in web ranking can all give your social media consultant the tools they need to assess the success of your current campaign and make the decision to step back and punt if changes are needed.




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