>Repost of the 10 Commandements of Social Media – Made Possible and Cost-Effective WIth the Help of a Social Media Specialist

11 06 2009

>This list came to my inbox this morning –

The one commandment of social media: have a go
Posted: 10 Jun 2009 04:26 AM PDT
Image by horizontal.integration via Flickr

A post from Lon Safko on the Fast Company blog today talks about The 10 Commandments of Social Media. The advice is good and serves as a great starting point for individuals, brands or any organisation looking to use social media. Safko’s ‘Commandments’ are:

Thou Shalt Blog (like crazy).
Thou Shalt Create Profiles (everywhere).
Thou Shalt Upload Photos (lots of them).
Thou Shalt Upload Videos (all you can find).
Thou Shalt Podcast (often).
Thou Shalt Set Alerts (immediately).
Thou Shalt Comment (on a multitude of blogs).
Thou Shalt Get Connected (with everyone).
Thou Shalt Explore Social Media (30 minutes per week).
Thou Shalt Be Creative (go forth and create creatively)!

For the rest of the article see here: http://blog.freshnetworks.com/2009/06/the-one-commandment-of-social-media-have-a-go/.

Now, having read this article, I began thinking about my own clients and potential clients (love that growing list of pending proposals) and the first topic that comes up in just about every single conversation I have with them upon first contact.

Most companies simply do not have the staff or the time to implement and maintain their own social media campaign. Each of the elements mentioned in the 10 Commandments above takes time, maybe not more than minutes each in some cases, but added up, you’re looking at several hours a week that will need to be allotted to one aspect of your marketing campaign.
For companies that are decreasing staff sizes, decreasing overtime hours and looking for every way possible to cut back, this is becoming more difficult.

To further complicate time management issues, any social media campaign has one important characteristic that a print or traditional marketing campaign does not have – it’s alive. Now, I don’t mean that you have to feed and water it, per se, but you do have to be in constant search of the latest tools, tips, tricks and programs available consistently stay ahead of the your competition and keep you ROI high and your overhead costs low for these vital and powerful marketing tools. In other words, you have to keep your social media plan FRESH.

Shameless plug: WriteMinded, LLC has had significant successes using the most current, targeted and effective social media tools for our clients.

Any marketer knows that it’s not just what you say in your marketing that matters, it’s WHEN you say it. (Yes, timing really can be everything). I have found myself overwhelmed by both the simplicity and usefulness of social media in enhancing my clients web marketing and online PR campaigns. Social media can be targeted for just about every niche market and has the ability to connect companies directly and quickly with potential clients that need their products and services.

With the immediate access of Social Media, you can tell your customers about that sale or special event, as soon as you complete the writeup in your office. No need to wait for a publication deadline, no need to plan out marketing ads months in advance. This is social marketing, right now, to your target market. There is nothing more powerful, on the market right now anyway, than that.

Get your company on the forefront of the marketing game – contact WriteMinded, LLC today to get the jump on your competition and make your company the BUZZ!

Want an idea of what we can do for your company? Check out the Social Media Portion of our Portfolio.



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